The Art of Personal Branding


Personal Branding is how we market ourselves to others. Many successful people use personal branding as a career strategy for creating value, expert positioning, and as a way to increase audience size and attention and eventually accomplish career success.


I. Understanding Personal Branding

• What is Personal Branding?

• Ways to market yourself to the world

• Know what other people think of you

• The Success Indicators


II. Presentation Skills – Self-Introduction

• Factors Affecting Your Introduction

• Guidelines to Good Self-Introduction


III. Types of Personal Branding

• External Branding and internal branding

• What damages your Personal Brand?

• 4Ps in Personal Branding

• Branding for Different Purpose

• Effective Ways to Promote Yourself


IV. Art of Saying “NO”

• The Elevator Pitch