The Art of Personal Branding
Personal Branding is how we market ourselves to others. Many successful people use personal branding as a career strategy for creating value, expert positioning, and as a way to increase audience size and attention and eventually accomplish career success.
I. Understanding Personal Branding
• What is Personal Branding?
• Ways to market yourself to the world
• Know what other people think of you
• The Success Indicators
II. Presentation Skills – Self-Introduction
• Factors Affecting Your Introduction
• Guidelines to Good Self-Introduction
III. Types of Personal Branding
• External Branding and internal branding
• What damages your Personal Brand?
• 4Ps in Personal Branding
• Branding for Different Purpose
• Effective Ways to Promote Yourself
IV. Art of Saying “NO”
• The Elevator Pitch